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Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.

Lead Generation and Management / Lead management / Trade Show Planning and Logistics

Licensing Expo: Getting Results

Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show.  Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo.  Here are a few: DrewLitton: I had a great time … Continued

New Skyline Trade Show Display Products

Skyline Launches the Largest Batch of New Trade Show Display Products in its History Trade show exhibitors’ needs continue to change. Exhibitors want their display to be lighter, easier to set up, and more durable — but also more attractive, versatile, and functional.   To meet exhibitor’s needs for more innovative trade show displays, Skyline … Continued

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