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YouTube Video Tips

There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.

Digital Marketing / Marketing and Promotions / Social Media

B2C vs B2B: Marketing Ideas for Events

When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this post, we discuss the main differences and similarities between the two, as well as our top tips for successfully engaging with your customers at events.

Marketing and Promotions / Tips and Trends / Trade Show Exhibiting

Five Lead Capture Apps for Trade Shows

Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.

Does Email Marketing Still Work? ¯\_(ツ)_/¯

Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.

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