Social media success involves more than having followers or likes. While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers. In this article, we’ll look at the most vital stats for measuring effective social management.
When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this post, we discuss the main differences and similarities between the two, as well as our top tips for successfully engaging with your customers at events.
Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.
Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part I of this article, we cover tablets, kiosks, and TVs.
Based on the 2018 Top 250 US Trade Shows by the Trade Show News Network, 2019-2020 will be a big year for trade shows. There are several shows you’ll want to keep your eye out for. We have highlighted four different categories with a few upcoming shows in each category. Check it out!
Las Vegas is not all nightlife, gambling, and shows. There’s a quieter side of Vegas that could be just what visitors are looking for when they want a few minutes away from the hustle & bustle of the trade show floor. Check out this list of some sights often unseen and take a second look at all that Las Vegas has to offer.
Are you doing everything you can before the show to ensure your show presence earns an ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos.
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
If you’re an event manager, travelling has become second nature. This routine can become quite mundane, so how can you continue to put a priority on safety when your travels become comfortable and routine? Here are some tips on how to keep safety top-of-mind during your travels.
In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.