You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
Category: Trade Show Planning and Logistics
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.
You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces. Check out some ideas to help you maximize your brand while increasing lead generation.
Skyline Exhibits conducted research among exhibitors to learn about the status of International Exhibiting. We compared the results received in 2018 to those from a similar survey sent in 2008. To read detailed findings and quotes from your peers exhibiting internationally please request the full white paper here.
Shipping, transporting, install, dismantle and storing all can take a toll on your trade show exhibit. Make sure you are investing in quality crates to protect those assets. Check out these tips to make sure it looks as good as it did at your first show.
In a recent international trade show travel checklist, Skyline shared some critical pre-flight tips to ensure a pleasant trip when exhibiting abroad. Preparing for domestic travel involves some of the same considerations, as well as the following often-forgotten travel tidbits.
You may have already noticed that trade show freight costs are rising – significantly. If not, you will. There are so many contributing factors affecting trade show shipping prices right now that it is hard to determine if any one specific thing makes up the bulk of the increases we are experiencing. Is relief in sight?