As we wrap up the year, sometimes, we have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that here is a summary our most popular webinars and blog posts for this year.
Category: Marketing and Promotions
Every search done on the web falls into one of three categories: navigational, informational and transactional. So what are the difference between the three? Understanding these three different types of user intents is critical for choosing keywords for SEO and online advertising. Check out our tips to help you find your target audience.
One troublesome thing about Instagram is the limited opportunity to link to your website, unless you have over 10,000 followers (and the perks that come with that). So how do you reach this magic number of followers? Consider the following tips.
The task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions… until now. Learn how you can quickly and easily add touchable points throughout a video or image with Skyline 360.
Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
How can you prove that there is value in all the money spent during a trade show and how does that stack up to e-mail, content and pay per click marketing? We answer this important question in this blog post and give you some important considerations when calculating the value of your trade show or event.
There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.
When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this post, we discuss the main differences and similarities between the two, as well as our top tips for successfully engaging with your customers at events.
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.
Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
Are you doing everything you can before the show to ensure your show presence earns an ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos.
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.