Get FREE Trade Show Marketing Tips in Your Inbox! Click Here

B2C vs B2B: Marketing Ideas for Events

When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this post, we discuss the main differences and similarities between the two, as well as our top tips for successfully engaging with your customers at events.

Creating a Content Calendar

Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.

Brand It Like Bonnaroo

Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.

Stay Up To Date