Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.
Category: Budget Management
A new industry report reveals that the median booth size will increase by 20% this year. If you’re wondering whether you should also jump on the booth expansion bandwagon, here are six tips to determine whether it’s worth the cost.
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Whether you work at a Canadian company that already exhibits with your trade show booth in the USA or you are thinking of getting into the USA market with your trade show program, here are 5 surprises you need to know.
There’s a lot to consider when planning a custom booth design, and there are also some common mistakes that can cost the people who make them dearly.
Expand your trade show presence by using portable trade show exhibits.
Although show labor guidelines vary from state to state and change regularly, a few specifications for setting up your own trade show booth are universal. Here are a few things to consider when you want to set up your own booth.