For the third year in a row, we’re sharing with you the year’s 10 blog posts most favored of your trade show marketing peers. These are the elite, garnering the most views of the 83 articles we’ve posted so far this year.
Topics such as the perennially popular promotions produced two top ten posts, and trendy social media added two as well. Other well-read posts covered booth attire, trends, lead management, and more. There are even two other “top ten” lists!
Just click on the article headlines to read any – or all – of our 10 most popular posts of 2012:
Just as in 2011, the top blog post in 2012 was a humorous look at one aspect of trade shows. (In 2011, the top post offered up Chuck Norris trade show jokes). This June 2012 blog post gave 16 embarrassing signs, including trade show display graphics featuring people with 80’s hair, to Soviet-era architecture, to an exhibit so bad your booth staffers would put a bag over their heads.
In this May 2012 article, Scott Price revealed how to help your staff successfully represent your company sartorially on the show floor. Ideas covered include when to dress formal or casual, dressing for the venue, and many other details, from body piercings to shoes.
Social media continues to be a hot topic for marketers, even trade show marketers. In a video format, Nicole Huston covers the main pitfalls businesses face when using interactive media to promote their trade show efforts and gives tips on how to avoid them.
While trade show attendance has been increasing, it’s become harder to get those attendees to cross over from the aisle into your trade show booth. This July 2012 post reveals what various research says increase booth traffic: an exchange of value, an experience, or learning, and gives ideas for all three.
In our booth at EXHIBITOR2012, we gave short seminars all through the show. By far the most popular seminar was on social media. This March 2012 article covered the same tips about using Facebook, Twitter, YouTube, and blogs to integrate your social media with your trade show marketing.
In February 2012 Bryna Kelly, manager of the Skyline Trade Show Tips blog, surveyed our dealer partners for their views on what are top developments in our industry. Bryna shared the consensus on top trends, including increased use of social media, technology integration into exhibits, and exhibitors’ greater desire for modular exhibits, value, and a justifiable return on investment.
While it’s obvious when your booth staffer doesn’t show up or your booth looks bad, lead management problems are too easily hidden from view and thus overlooked. To help exhibitors bring this essential step into the light, in January 2012 I shared the 10 best tips that I’ve gleaned over nearly 25 years of exhibiting and researching.
There will always be new people taking on their company’s trade show marketing. That doesn’t mean they have to make the same mistakes we all did. This August 2012 article helps shorten the learning curve with tips about finessing your trade show exhibit design, booth staffing, and checking out the competition.
Exhibitors give away a lot of stuff in their booth. But is it the right stuff? This September 2012 article identifies 7 kinds of giveaways, and the strengths and weaknesses of each, in a comparison chart you can print out and use to guide brainstorming at your next trade show planning meeting.
Chicago native Mary Rita Crowe reported in September 2012 on Chicago’s top 10 2012 trade shows. Chicago is the #2 or #3 city in the United States for trade shows, depending on how you read the tea leaves. All but one of these shows take place at McCormick place, the largest show hall in the country.
Thank you for reading these top articles during the entire year. You deserve recognition for taking the time to sharpen your trade show marketing skills and produce greater results for your company. Look for more trade show tips in 2013.