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Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.

Lead Generation and Management / Lead management / Trade Show Planning and Logistics

Effective Trade Show Lead Management

You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.

How to Be a Fearless Female Leader

Skyline recently attended the 9th annual Dakota County Regional Chamber of Commerce WomEn’s Leadership Forum, where over 200 women and men came together to energize, educate, and empower women. It was a time of inspiration, networking, and encouraging every woman to be a leader. Read one participant’s summary in our latest blog post.

3 Basic Rules When Designing for Events

In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.

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