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Trade Show White Papers Help You Understand and Adapt to Exhibiting Trends

Skyline-sponsored White Papers help you better understand and adapt to market forces and significant trends affecting your trade show program.  Just click on the links below to request your free copy of these insightful white papers.

Booth Staffing Tips & Tools for the Digital Era Reference Guide and Worksheets
Trade shows have been a consistent resource for generating leads and connecting with customers for many years. It’s one of the only ways to gain face-to-face access in one convenient location to a large proportion of your target clients. This reference guide will provide insight into the changes in trade show booth staffing, what’s causing the shift, and how to best prepare your team. Your staffers – by engaging, qualifying and capturing potential customers – represent your best opportunity for success on the trade show floor. Request White Paper.
Skyline Trade Show Tips Timeline
Download this all-in-one trade show planning timeline to keep track of your trade show deadlines. Our timeline includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and miscellaneous items. Also included is; budget planning information, a booth staff schedule, typical show services deadline list and a budget calculator perfect for trade show veterans and those newer to the industry. Request this PDF.
Exhibiting with Technology White Paper
This study is a deep dive into the current and expected future use of technology and digital content by trade show exhibitors. The goal of this report is to provide a snapshot of current technology and digital content usages, and most of all, provide exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program. There were 570 exhibitors who took the detailed survey we provided, sharing their perceptions and comments on a variety of tech related subjects. Skyline Exhibits thanks the survey respondents for their time, honest opinions, and advice that allowed us to create this white paper. Request White Paper.
Tech for Trade Show Exhibitors
Use technology to enhance and advance your trade show program. A large and growing number of exhibitors have embraced technology to attract more people to their booth, create greater interactivity, and streamline how they capture and fulfill leads. Discover how you can integrate technology into your trade show program to boost your results and enhance your booth visitors’ experience. Based on an extensive new survey, you’ll learn numerous ways to better your exhibiting experience. Request White Paper.
The Value of Trade Shows
Based on extensive surveys, this special report reveals how exhibitors and attendees find significant value in trade shows, and expect to for many years ahead. Use this report to help justify and enhance your trade show program! Exhibitors said how they are increasing their trade show participation, why they value trade shows, and how they are exhibiting better at trade shows than before. Attendees share the high value they place on trade shows for sourcing products, comparing and meeting suppliers, and keeping up on industry trends. Attendees also tell what exhibitors can do most that will catch their attention. Request White Paper.
What’s Working In Exhibiting
Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.  The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions. Request White Paper.


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