Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. But knowing a few camera tricks can go a long way in helping your photos stand out. Consider these insights and tips when deciding how to shoot your next event.
In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Skyline Exhibits won big and often at EXHIBITORLIVE, the trade show industry’s premier event. Skyline won two Portable/Modular design awards along with the prestigious Zeigler Award for best overall exhibit design. Skyline was also named to EXHIBITOR magazine’s list of top 40 exhibit producers.
Do you have a lot of repeat or long-standing customers? Then you might assume that you have been providing them with ideal customer service when in fact they might only be mildly satisfied – ordering from you out of convenience or habit instead of brand loyalty. Consider these keys to help achieve true loyalty and leave a lasting impression.
As marketers, we often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! Check out our 3 top recommendations you should follow in order to successfully staff your next trade show.
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.