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Dude Looks Like a Lady! How Aerosmith Can Improve Your Trade Show Experience

Improve Your Tradeshow Experience with AerosmithI have always loved music.  And because my daughter is a singer/songwriter ( shameless plug), I am currently reading everything I can about the music industry.  In that vein, while reading a book by Aerosmith’s drummer, this idea kept pestering me… so here we go…

How to “Aerosmith” Your Way to Improve Your Tradeshow Experience:

  1. Walk This Way – your design, messaging & graphics — your total look and feel — should draw your audience into your space.
  2. Fly Away From Here – coordinate your staff’s travel arrangements to reduce stress and expense.
  3. Sweet Emotion – create an environment that stirs the emotion of your staff, clients, and prospects.
  4. Deuces are Wild – your trade show exhibit draw items need to create interest or leave an impression.
  5. Livin’ On The Edge – push the limits of your trade show booth space without engaging the wrath of the show design police.
  6. Dude Looks Like a Lady – do not under estimate the importance of booth staffing AND never assume they know how to dress. Make it clear and spell it out or even supply the “uniform”.
  7. The Grind – pace yourself for the duration of the show so that the last day is as fresh as the first.
  8. Love in An Elevator – remember, you are always “on” during a show…even in an elevator, put your best forward.
  9. Movin’ Out – don’t cut your possibilities short by packing up before the show closes…that last minute impression may make your show!
  10. Remember – make notes of what works well and what doesn’t and apply it to the next show.  Continual improvement will help keep things fresh and only lead to more success!

Keep these song titles in mind while planning your next trade show and you cannot help but improve your results.

What's Working In ExhibitingIf you’re thinking “I Don’t Want To Miss A Thing” in trade show exhibiting, read the What’s Working In Exhibiting white paper.  This 32 page guidebook will tell you the most effective strategies from promotions to exhibit design to measuring your results. Click here to request your free copy. 

About the Author

Shawn Lacagnina is an expert at face-to-face marketing with over 20+ years experience helping clients successfully communicate their image and message to their audience. As a Marketing and Design Consultant at Skyline Displays of Houston, Shawn helps clients put their best marketing foot forward with their Texas Gulf Coast trade show displays and events. For more information on trade show displays, trade show booths, and trade show exhibits in Houston, please email Shawn directly at or visit

5 responses to “Dude Looks Like a Lady! How Aerosmith Can Improve Your Trade Show Experience

  1. Several tips are so important to a good show, for me. I always push my exhibit to cover beyond the carpet edges. If I can’t, I trim and tuck. Sometimes liquid shoe polish blots out carpet strings. Sometimes our most important customers and decision-makers come very early or at the very end. Thanks for the tips. We will share them before our shows.

    1. Thanks for the kind words, Bill. Staying creative and continually looking for ways to improve is always a key for success!

  2. Like the Tie In…but even more impressed with your shameless plug!!!! She’s Good, I now have a new artist to follow! Thought she should know dad’s shameless plug worked…Lol :-) Our Kids always tell us to stop when we brag on them but the reality is if your proud let the world know whenever you can!

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