Where do business-to-business exhibitions rank among most popular Sales and Marketing communications tactics in the 2016 Changing Environment of Exhibitions Study? The answer might surprise you.
Category: Trade Show Exhibiting
Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space? And what if that bonus space were lit and prominently displayed above the height of the standard eight-foot backwalls most companies use at a trade show? Consider the benefits of backlit tower displays.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
More and more exhibitors are seeing the value in serving their attendees food and beverages at trade shows and events. When determining your menu, there are 7 types of food we recommend you avoid.
New to the trade show and events world? I’ve put together definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.