Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to our helpful checklist.
Category: Tips and Trends
Constant changes in technology can sometimes make trade show managers reluctant to chase the latest trend. If you’re wondering which of today’s advancements have the staying power to influence tomorrow’s trade show experience, pay special attention to the following three areas in the years ahead.
In a recent international trade show travel checklist, Skyline shared some critical pre-flight tips to ensure a pleasant trip when exhibiting abroad. Preparing for domestic travel involves some of the same considerations, as well as the following often-forgotten travel tidbits.
We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. What do you do then? Here are some ideas on how you can use technology to give your product or service the stopping power it deserves.
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
In this second in a series of campaign tracking tips, we explain two common digital marketing metrics that exhibit managers fail to track, and how to add and benefit from them in your own campaign efforts.
Event managers often feel they should offer giveaways in their booth, but are at a loss as to what will draw people in. However, while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. So how can you attract visitors these days?