Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Category: Tips and Trends
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
The best selling book on exhibit design is not a marketing text book, but a #1 best seller spy thriller that deftly captures 3 key exhibit design goals.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.
The Skyline Banner Stand 3000R Exchange allows users to change out the graphic in a banner stand without an internal cartridge. Watch how easy it is to update your graphics for a new product, new division, new message, or a new look.
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
The Myriad Banner Stand offers trade show exhibitors an elegant, streamlined banner stand or 10-foot display, merchandising capability, amazing flexibility, and all shipped in a smart protective case. See all it can do for yourself with this video showing the set up and pack down of the Myriad Banner Stand.
Want to sharpen your trade show skills? Skyline is offering free trade show seminars this week in IA, MN, OH, PA and WA. To learn more and register, go to www.skyline.com/seminars. We’ve helped over 100,000 exhibitors since starting our seminars in 1988.