Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. In this post, we’ll discuss the merits of open, semi-private and exclusive meeting areas, and discuss the pros and cons of each.
In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.
Do you have a lot of repeat or long-standing customers? Then you might assume that you have been providing them with ideal customer service when in fact they might only be mildly satisfied – ordering from you out of convenience or habit instead of brand loyalty. Consider these keys to help achieve true loyalty and leave a lasting impression.
Nowhere else than in the trade show industry does the expression “you don’t get a second chance to make a first impression” ring more true. With that in mind, here are 3 key reasons why you can’t afford to skip on effective branding.
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Does your exhibit catch the eye of the average customer passing by? Here are a few tips from a first-time trade show attendee that are sure to make sure you aren’t losing too many customers before you even have the chance to speak with them.
Determine these objectives prior to speaking with a trade show exhibit designer. Your budget and planning timeline will thank you for planning ahead.
Where does a busy exhibit manager come up with clever design ideas? Sometimes a fresh perspective requires looking outside your own industry.
Are you using the 5 senses to give a truly unique experience to your prospects at your trade show or event? Learn how to make the most of each of the 5 senses to “wow” the crowd.
Don’t worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter the size.
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Your brand is your calling card. Develop an easily recognizable brand to establish a lasting relationship with your customers at the trade show or event. Learn how to discover your brand with a few key questions.
How do you stand out from a sea of competitors on the trade show floor? The answer is simple.
There are plenty of ways to make the most of your island trade show exhibit. Here are 10 ways to incorporate “Activity Zones” into your Island booth to attract and engage attendees.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?