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Measuring Social Media Success

Social media success involves more than having followers or likes. While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers. In this article, we’ll look at the most vital stats for measuring effective social management.

Trade Shows and Events: The Business of Relationships

The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We recently had the privilege of being inspired by a best-selling sports author and business speaker and wanted to share what we gleaned from his presentation so that you can go into your next trade show or event confident that you are succeeding in the art of business relationships.

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