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How to Be a Fearless Female Leader

Skyline recently attended the 9th annual Dakota County Regional Chamber of Commerce WomEn’s Leadership Forum, where over 200 women and men came together to energize, educate, and empower women. It was a time of inspiration, networking, and encouraging every woman to be a leader. Read one participant’s summary in our latest blog post.

Does Email Marketing Still Work? ¯\_(ツ)_/¯

Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.

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