Here are 10 lessons learned over 20 years of marketing, from knowing your customers, who does marketing, making measurable marketing, career paths, and more.
Category: Marketing and Promotions
For the vast majority of heathcare professionals, the new 2009 PhRMA Code had no effect on their visits to medical exhibits, according to a new Marketech study.
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Want to sharpen your trade show skills? Skyline is offering free trade show seminars this week in IA, MN, OH, PA and WA. To learn more and register, go to www.skyline.com/seminars. We’ve helped over 100,000 exhibitors since starting our seminars in 1988.
During the economic downturn when there are fewer attendees at some shows, Pre-Show Promotions can help you turn more of the show’s visitors into attendees in your booth. This post shares 29 tips from Skyline Trade Show Tips readers on how they boosted their results with Pre-Show Promotions.
To find out what’s really working in exhibiting now, we worked with Tradeshow Week to survey and analyze the best practices of today’s trade show exhibitors. The result? The new 32-page What’s Working in Exhibiting White Paper.