Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
Category: Planning and Logistics
Based on the 2018 Top 250 US Trade Shows by the Trade Show News Network, 2019-2020 will be a big year for trade shows. There are several shows you’ll want to keep your eye out for. We have highlighted four different categories with a few upcoming shows in each category. Check it out!
Are you doing everything you can before the show to ensure your show presence earns an ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos.
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
If you’re an event manager, travelling has become second nature. This routine can become quite mundane, so how can you continue to put a priority on safety when your travels become comfortable and routine? Here are some tips on how to keep safety top-of-mind during your travels.
In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.
Our list of late 2019 tech industry events has been cherry-picked based on the estimated number of exhibitors and attendees, as well on organizer reputation, as well as various sectors, including hardware, software, cybersecurity, industrial IoT, mobile technologies. Start planning now!
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
As marketers, we often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! Check out our 3 top recommendations you should follow in order to successfully staff your next trade show.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.