Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
Category: Lead Generation
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.
There are a thousand ways to draw people into your booth; games, giveaways, handing out candy and playing a cool video to name a few. The problems arise when booth staffers don’t know how to capitalize on a busy booth. Check out these tips on how to take advantage of your booth promotions.
In case you haven’t noticed it, the Immersive Experience is already a thing at trade shows. Although a great lead generation tool, these free experiences don’t always translate into a sale. Here are some suggestions for making a VR or AR station in your exhibit a cost effective one.
Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.
Much of today’s trade show marketing focuses on lead generation. But large sales to strategic B2B accounts typically aren’t decided by a single lead – they are more often determined by a larger buying team, and each member of that team has unique needs that need to be addressed. This has given rise to what’s called “account based marketing” (or ABM). But what does it mean? Find out here!
With every relationship, work or personal, there are four basic phases that we go through in order to move along a path, whether linear or non-linear. The one thing that many businesses ignore is the single most powerful tool in their tool chest, the customer advocacy of the current and happy customers.