Bonnaroo, which has a reputation as THE place to see emerging and established pioneers in music, comedy and cinema has also made it the go-to destination for companies looking to build brand affinity, especially among millennial audiences. So, when planning your next live event, consider these experiential marketing take-aways from festival organizers and exhibitors.
Author: Shawn Lacagnina
A staggering number of trade show leads are never followed up with. Learn how to become the rock star in lead management for your company with these tips.
There is a lot of time and effort that go into installing and dismantling a trade show booth. Follow these 10 quick tips to make it as painless as possible.